Alongside Beyond Studio we made a full body filter for The British Fashion Awards x Snapchat

Made in celebration of the NEW WAVE: Creatives. The interactive AR experience allowed snapchatters to experience the creativity of The Fashion Awards from wherever they are in the world - while guests on the red carpet can immerse themselves through Snap’s AR Mirrors on the night.

Inspired by British royal aesthetics, we wanted to present something old and familiar in the potential of a digital space. We hope to give everyone their own royal moment, so we designed it to be versatile by using a translucent digital material incorporated with our own hand-drawn embroidery