A music video reimagining the song ‘Bad’ for U2’s latest album, Songs Of Surrender.

We felt that our generation’s addiction to digital worlds would fit the themes and mood for the song. Inspired by the Lady of Shallott, we wanted to present a life lacking authenticity and the yearning for real life experiences. With this video we have tried to reflect on the daily choice between the comfort of a digital sub-reality or facing the challenges of a flawed world