We brought the brand’s core principle — “To Hell with Habits” — to life through a social-first campaign featuring three narratives, each set in a different Disloyalty Hotel location.

Every story reimagined a simple daily ritual — from commuting to bathing — adding a spark of magic and spontaneity to capture the spirit of travel. Designed for Instagram, TikTok, and other social platforms, the campaign invited audiences to break free from routine and embrace the unexpected.