Dis-loyalty Disruptors - Beat Boring Campaign

Reimagining one of the brands core principles - “To Hell with Habits” - through 3 different narratives featuring Disloyalty Hotels in different locations

We reinterpreted daily activities to add magic to the everyday and to capture the spontaneous spirit you get when travelling:

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Relaxing and switching off in a bath or a beach, can be more productive for creativity and imagination.

Impractical things such as Penny Farthings are a lot more fun than the everyday commute.

Life is more colourful when you get out the comfort of the office and change your surroundings.