Fromm Window Displays at Selfridges
Directors / 3D: Fromm Studio
Production: Partizan
Physical Build: Millingtons Associates
Inspired by British Folklore and Staffordshire Ceramics, we designed window displays showcasing all things Fromm. They were exhibited from January until April 2025 along Duke Street in London and the regional sites in Birmingham and Manchester.
Lady on Horseback is inspired by Staffordshire horseback riders, capturing the spirit of the countryside through the depiction of a quintessentially British scene.
Morte d’Arthur is a modern interpretation of the tale of Camelot. It features Toby Jugs of characters from the Arthurian universe which were resculpted 3D scans from their own collection.
Grandma’s Mantle is a play on British Nostalgia with enlarged Staffordshire Figures in their natural habitat. They give their own twist to the classic Staffordshire Dog through a modern Corgi design.
